Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager, B2C.

Key Responsibilities

• Develop and execute a comprehensive global B2C demand generation strategy to grow the consumer customer base across US, EMEA, and APAC regions
• Lead and manage full-funnel B2C campaigns, collaborating with various marketing teams
• Strategically design and optimize B2C customer journeys and lifecycle programs

Required Qualifications

• 3-5 years of experience in B2C demand generation, particularly with SaaS or digital products
• Proven ability to build, execute, and optimize B2C marketing campaigns across various channels
• Deep understanding of the customer journey and experience in lifecycle marketing programs
• Experience with marketing automation and CRM platforms such as Salesforce or similar
• Strong analytical skills with experience using tools like Google Analytics to evaluate campaign performance