Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager, Programmatic.

Key Responsibilities

• Manage end-to-end execution and operations of programmatic campaigns, optimizing for performance goals
• Develop and maintain strategic relationships with publisher partners and agencies, ensuring adherence to programmatic best practices
• Conduct analyses to identify growth opportunities and implement data-driven action plans

Required Qualifications

• 3+ years of experience in programmatic advertising within a B2B environment
• Hands-on experience with DSPs such as Amazon and DV360
• Experience in ad trafficking and troubleshooting ad tags and pixel implementation
• Proven track record of managing successful partnerships with publishers
• Strong project management and organizational skills