Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist who will manage lead generation programs and digital campaigns to support business growth.

Key Responsibilities

• Own the strategy and execution of lead generation strategies for acquiring new clients
• Analyze campaign performance and lead quality to improve efficiency and conversion rates
• Build scalable campaign frameworks for multiple markets while ensuring local relevance

Required Qualifications

• Experience with performance-driven Meta (Facebook/Instagram) ad campaigns for B2B lead generation
• Proficiency in designing and optimizing cold email outreach systems using relevant tools
• Skill in managing outbound lead workflows with CRMs and automation platforms
• Familiarity with prospecting tools for scraping, list-building, and enrichment
• Knowledge of email compliance best practices such as CAN-SPAM and GDPR