Job Summary
A company is looking for a Digital Marketing Manager to accelerate digital marketing and customer acquisition efforts.
Key Responsibilities:
- Execute end-to-end paid search programs in Google Ads and LinkedIn Ads, implementing SEM bidding strategies to maximize conversions
- Plan, manage, execute, and analyze ABM campaigns while developing and managing an SEO strategy to improve organic search rankings
- Monitor and analyze campaign performance, making data-driven recommendations to enhance conversion rates
Required Qualifications:
- 3-5 years of experience in technical marketing, demand generation, or digital acquisition roles
- Hands-on experience with SEO, Google Ads, LinkedIn Ads, and conversion optimization
- Proficiency with marketing technologies including HubSpot, Google Analytics, and automation tools
- Strong analytical skills with a focus on experimenting with messaging and creative to drive growth
- Growth mindset focused on driving acquisition and funnel optimization
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