Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to manage digital marketing initiatives and support lead generation efforts.

Key Responsibilities:

• Manage the brand website, ensuring optimal functionality and user experience
• Support demand generation strategies and analyze lead generation data for targeted marketing
• Administer Internet Listing Services (ILS) and maintain relationships with ILS providers

Required Qualifications:

• Bachelor's degree or three to five years of related experience
• Experience in digital marketing within the property management or multifamily housing industry preferred
• Knowledge of ILS platforms and digital marketing agencies is a plus
• Strong understanding of digital marketing channels and lead generation tactics
• Familiarity with tools like Power BI, Yardi Site Manager, and Google Analytics 4 preferred