Director of Go-To-Market Strategy

Job Summary

A company is looking for a Director, GTM to lead and execute go-to-market strategies for emerging product categories.

Key Responsibilities

• Develop and execute the GTM strategy and roadmap for new product categories
• Define and oversee all launch deliverables, including packaging, messaging, and supply chain plans
• Coordinate channel strategies across DTC, Retail, Amazon, and International

Required Qualifications

• 8-10 years of experience in bringing new CPG innovations to market
• Experience in a subscription business or DTC-focused product preferred
• Proven ability to develop and execute category strategies for growth
• Strong analytical skills with a track record of data-driven decision-making
• Experience working with high-performing, cross-functional teams and senior leaders