Director of Growth

Job Summary

A company is looking for a Director of Growth to lead strategic marketing initiatives and drive customer acquisition.

Key Responsibilities

• Oversee customer acquisition functions and define KPIs to meet new customer volume targets
• Manage multiple marketing channels and develop new successful channels for scaling
• Collaborate with creative teams to produce effective marketing assets and enhance performance

Required Qualifications

• 8+ years of experience in paid acquisition with a focus on customer top-of-funnel strategies
• Proven ability to manage multi-million dollar marketing budgets effectively
• Experience in leading teams within paid acquisition and developing talent
• Expertise in analytics and testing methods, including A/B testing
• Experience in DTC, retail, or subscription companies, preferably in digital health