Director of Marketing Analytics

Job Summary

A company is looking for a Director, Marketing Analytics & Operations.

Key Responsibilities

• Lead Ideal Customer Profile (ICP) analysis and refinement, collaborating with Sales and Product teams
• Develop advanced marketing metrics and analytics frameworks to optimize the customer journey
• Establish comprehensive analytics for customer lifecycle performance and develop actionable dashboards and reports

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science, or a related field; Master's degree preferred
• 12+ years of experience in marketing analytics or operations, with 3-5 years in a leadership role
• Proven expertise in measuring marketing performance across various channels in an Enterprise B2B environment
• Advanced proficiency with marketing automation platforms, CRM systems, and data visualization tools
• Expert-level skills in SQL; experience with Python or R for statistical analysis is a strong plus