Job Summary
A company is looking for a Director of Paid Media to manage and scale its performance marketing portfolio.
Key Responsibilities
- Build, scale, and optimize SEM campaigns across Google Ads and Bing
- Run full-funnel paid social campaigns across platforms like Meta and TikTok
- Launch and manage programmatic and Connected TV campaigns while optimizing cross-channel performance
Required Qualifications
- 5-10+ years of experience in performance marketing
- Experience managing ad spend of $500K+/month with measurable ROI
- Proficiency in Google Ads, Meta Ads, TikTok Ads, and DSPs
- Familiarity with analytics tools such as Looker Studio and GA4
- Ability to operate independently while collaborating with cross-functional teams
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