Job Summary
A company is looking for a Director of Product Marketing Management, Industry.
Key Responsibilities
- Define actionable customer personas and integrate insights into product design and strategic briefings
- Craft messaging that translates technical features into clear customer value and lead the creation of messaging frameworks
- Own go-to-market plans for major launches and ensure alignment with sales, marketing, and product goals
Required Qualifications
- 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS
- Experience with AI/ML applications in advertising, user acquisition, or monetization
- Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems
- Proven success in leading cross-functional go-to-market initiatives
- Strong business acumen and data literacy, with the ability to align product marketing with revenue objectives
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