Email and SMS Marketing Specialist

Job Summary

A company is looking for an Email & SMS Marketing Specialist to manage and grow their email and SMS channels.

Key Responsibilities

• Build, QA, and launch promotional email and SMS campaigns while ensuring brand alignment
• Manage triggered lifecycle campaigns and collaborate with creative teams for optimized performance
• Monitor deliverability, analyze campaign performance, and provide actionable insights for continuous improvement

Qualifications

• 4+ years of experience in email/SMS marketing, preferably in a fast-paced DTC or eCommerce environment
• Strong understanding of lifecycle marketing, segmentation, and customer journey mapping
• Hands-on experience with ESPs and SMS platforms, as well as eCommerce platforms like Shopify
• Knowledge of compliance standards for email and SMS marketing
• Excellent project management and organizational skills