Engagement Marketing Manager

Job Summary

A company is looking for an Engagement Marketing Manager to enhance member engagement and retention through strategic marketing initiatives.

Key Responsibilities

• Advocate for members to ensure a seamless experience across all touchpoints
• Develop and implement strategies to improve member engagement and retention
• Collaborate cross-functionally to enhance the member experience and monitor engagement KPIs

Qualifications

• 5+ years of experience in engagement marketing, preferably in digital health
• Experience with self-insured clients, PBMs, and health plans is a plus
• Proficiency in building and optimizing multi-channel communications strategies
• Ability to analyze data and translate insights into actionable strategies
• Experience with CRM tools and data analytics platforms