Marketing Performance Analyst

Job Summary

A company is looking for a Marketing Performance Analyst to assist with the implementation of analytics strategies across marketing functional areas.

Key Responsibilities

• Manage analytics and reporting platforms, providing insights to support demand generation and content strategy
• Collaborate with stakeholders to define and monitor key performance indicators and optimize marketing campaigns
• Analyze user behavior and performance metrics to identify trends and opportunities for business growth

Required Qualifications

• Bachelor's degree in Marketing or a related field preferred
• Minimum five years of experience in marketing analytics or a closely related field
• Experience with data visualization tools such as Looker Studio, Tableau, or PowerBI
• Familiarity with marketing tools like Google Analytics and Salesforce preferred
• Strong knowledge of SQL for data extraction and manipulation is a plus