Entertainment Market Research VP

Job Summary

A company is looking for an Entertainment Market Research Vice President to manage a team within their Content Development & Marketing Strategy practice area.

Key Responsibilities

• Lead and manage qualitative and quantitative research projects for entertainment clients, including proposal design and data analysis
• Translate research data into actionable insights and recommendations through creative and story-driven reports
• Develop and mentor a team of researchers while cultivating client relationships and contributing to business development initiatives

Required Qualifications

• 9+ years of experience in consumer research with a focus on entertainment research
• B.A./B.S. degree in Social Sciences, Business, Marketing, Market Research, Statistics, Economics, or a related field; additional degrees in entertainment or media studies are a plus
• Expert understanding of qualitative and quantitative research methodologies
• Proven ability to translate insights into strategic impact for clients
• Experience in leading teams and driving business development opportunities