Global Lifecycle Marketing Specialist

Job Summary

A company is looking for a Senior Global Lifecycle Marketing Specialist.

Key Responsibilities

• Own and execute regional lifecycle marketing strategies to enhance user activation and retention
• Utilize CRM channels and other marketing tactics to drive growth and engage users
• Collaborate with various teams to launch and optimize successful marketing campaigns based on data insights

Required Qualifications

• At least 8 years of experience in lifecycle marketing or strategy, preferably in a global remote company
• Expertise in multichannel marketing with a focus on product-led growth
• In-depth understanding of operational methodologies such as AB testing and funnel analysis
• Experience with marketing automation platforms and tools
• Fluency in English; additional languages are a plus