Group Director of Influencer Marketing

Job Summary

A company is looking for a Group Director, Influencer & Content Marketing.

Key Responsibilities

• Lead the development and execution of influencer campaigns, ensuring alignment with client goals
• Manage influencer partnerships and drive integration of influencer strategies into broader marketing initiatives
• Provide strategic counsel to clients and lead post-campaign analysis for optimization insights

Required Qualifications

• Minimum of 7+ years in influencer marketing or digital marketing, with at least 5 years specifically in influencer marketing
• Strong leadership skills with experience in managing high-performing teams
• Deep understanding of social platforms and digital marketing landscape
• Expertise in influencer partnerships, contract negotiations, and campaign management
• A degree in Communications, Advertising, Marketing, or a related field is preferred