Growth and Demand Generation Specialist

Job Summary

A company is looking for a Growth and Demand Generation Specialist.

Key Responsibilities

• Develop and optimize data-driven demand generation strategies to drive qualified leads and B2B e-commerce sales
• Oversee performance marketing campaigns across various platforms to meet lead and sales targets
• Analyze data and implement A/B testing to optimize conversion rates and improve key metrics

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in demand generation or growth marketing with a focus on B2B
• Expertise in managing Google Ads and other digital advertising platforms
• Strong analytical skills with experience in data interpretation and decision-making
• Familiarity with marketing automation platforms and CRM systems