Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager responsible for the strategy, execution, analytics, and reporting of marketing campaigns.

Key Responsibilities

• Develop a deep understanding of the user journey for customers and utilize data insights to deliver results
• Build and manage the quarterly roadmap for lifecycle marketing efforts focused on revenue retention and software engagement
• Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns to achieve business goals

Required Qualifications

• Bachelor's degree in Business, Marketing, or a quantitative/technical field
• 4-6 years of experience in developing lifecycle programs and marketing through digital channels
• 5+ years of experience with enterprise-grade ESPs and campaign management
• Proven success in collaborating with cross-functional teams to execute data-informed goals
• Ability to manage shifting priorities and timelines effectively