Marketing Analytics AVP

Job Summary

A company is looking for an AVP, Marketing Analytics.

Key Responsibilities

• Build data models to predict customer behavior and create segmented lead campaign populations
• Analyze sales outcomes and develop automated reports to measure campaign execution and revenue growth
• Collaborate with corporate Data and Advanced Analytics teams to enhance predictive models using various data sources

Required Qualifications

• Bachelor's degree in a related field
• 10 years of experience in information/data science, data analysis, and modeling in a marketing context
• 5+ years of experience in Marketing Lead Management, including segmentation and program measurement
• Proficiency in data analysis tools such as SQL and SAS, and data visualization tools like Power BI
• Experience with CRM platforms and developing predictive models and statistical analyses