Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to build and own the entire product marketing function.

Key Responsibilities

• Own all product marketing initiatives, including go-to-market strategy and product launches
• Craft compelling product positioning and messaging that resonates with the target audience
• Lead product marketing efforts for product-led growth, focusing on user acquisition and retention

Required Qualifications

• 5+ years of experience in B2B product marketing with a proven track record
• Hands-on experience in a product-led growth model
• Ability to create and optimize strategies and processes in a fast-paced environment
• Experience conducting customer interviews and using insights for product strategy
• Proficient in A/B testing, marketing analytics, and interpreting product usage data