Marketing Automation Strategist

Job Summary

A company is looking for a Marketing Automation Strategist.

Key Responsibilities

• Develop, execute, and manage lead nurturing strategies using marketing automation software across various channels
• Configure and set up complex automated workflows within marketing automation platforms
• Collaborate with teams to conceptualize, execute, and report on campaign strategy and effectiveness

Required Qualifications

• Proficient in setting up and leveraging email marketing automation platforms (e.g., ActiveCampaign, Salesforce, HubSpot)
• Familiarity with CRM systems and their integration with marketing automation platforms
• Knowledge of Google Analytics, HTML/CSS, and A/B testing
• In-depth knowledge of email regulations, best practices, and compliance
• Understanding of the Higher Education and Post-Secondary Education sector