Marketing Lead

Job Summary

A company is looking for a Marketing Lead to scale its go-to-market engine and drive growth across various marketing functions.

Key Responsibilities

• Plan and execute marketing campaigns to generate qualified pipeline and accelerate deal velocity
• Own website optimization and manage SEO/SEM strategy, including targeted digital advertising
• Create and promote content that establishes thought leadership and manage customer success materials

Required Qualifications

• 8+ years of experience in marketing, preferably in early-stage B2B SaaS companies
• Expertise in modern marketing channels and tools, including demand generation and digital marketing
• Hands-on experience with marketing automation platforms and generative AI applications
• Deep understanding of enterprise sales cycles and marketing programs that engage ideal customer profiles
• Working knowledge of AI/ML technology and ability to communicate complex concepts effectively