AI Search, SEO, and Content Specialist (backed by Y Combinator, $1M+ ARR, $6.3M+ raised)

Part‑time Contractor -> Full‑time Employee • Remote / Hybrid

About Legion Health

Legion Health is on a mission to deliver the best psychiatric care in the world—and to do it at scale.

We’re building a full-stack AI-native psychiatry network—our clinicians provide high-quality care directly to patients, and AI agents automate all parts of our care operations (e.g., scheduling, risk analysis, billing, etc.). Our vision? A patient experience that’s 10X better, more affordable, and higher-margin than ever before.

Today, we’re turning weeks-long wait times into same-day appointments, crafting seamless digital experiences in a broken healthcare system, and scaling a company that patients genuinely trust.

The Mission

Own and run the first end‑to‑end “AI Search + SEO” program in mental health care. Legion Health should be the authoritative answer whether someone Googles “psychiatrist in Dallas” or asks ChatGPT/Gemini, “Who can prescribe anxiety medication in Texas?”

What You’ll Own

1. Search Strategy — Classical and Generative
• Craft a 12‑month roadmap that ranks Legion for high‑intent queries and secures generative‑AI answer‑box citations (SGE, Gemini, ChatGPT, Perplexity, Claude).
• Set KPIs tied to booked appointments & CAC payback, not vanity clicks.

2. AI‑Augmented Content Engine
• Spin up an LLM workflow (AirOps, GrowthBar, LangChain, n8n, custom Python—your call) that produces E‑E‑A‑T compliant drafts at scale and passes Google’s helpful‑content filter.
• Enforce human medical QA for clinical accuracy, HIPAA safety, and tone (as needed).
• Publish, measure, and refresh content based on SERP & SGE performance.

3. Technical SEO & AI‑Surfacing
• Own Core Web Vitals, schema.org (MedicalEntity, FAQ, HowTo), canonicalization, robots, XML/JSON‑LD, and log‑file audits.
• Add AI‑search optimizers: TL;DRs, citation‑ready snippets, structured answer sections that large models love.
• Push lightweight code tweaks (HTML/CSS/Next.js) yourself or brief Engineering (5 dev‑hrs/wk pre‑allocated).

4. Experimentation & Analytics
• Design SEO split tests by diagnosis, geography, or template and track lift via GA4 + PostHog.
• Build dashboards that connect organic sessions eligibility completions first visits LTV.
• Report weekly wins/losses & next bets in a public forum —no hiding.

5. Enablement & Playbooks
• Document SOPs so founders can run 80 % of workflows when you’re offline.
• Run bite‑size workshops to up‑skill Growth & Product on AI‑search trends.

Non‑Negotiables
• YMYL/E‑E‑A‑T & helpful‑content compliant—zero black‑hat links.
• Prototype 48 hrs; move fast with clinical guardrails.
• Measure everything; kill or double bets on data, not gut.

90‑Day Scorecard (Example)
• Day 30 — Audit all ranking assets, publish the first 15 AI‑assisted articles, and deliver a gap analysis of SGE citations vs. competitors like Talkiatry and Cerebral.
• Day 60 — Boost crawl coverage by 30%, apply MedicalEntity schema to 100% of priority pages, and secure Legion’s first citation in Gemini or Perplexity.
• Day 90 — Achieve a 10% lift in qualified organic sessions and drive 50 booked first visits directly from organic or AI‑search answers.

You’ll Nail This Role If You…
• Outrank the field—you’ve already beaten tough B2C competitors and can make Legion the cited source over Talkiatry, Cerebral, Mindbloom, insurer directories, and 100 + psychiatry listicles (plus Gemini/Perplexity) within 6 months.
• Rank for bots and LLMs—you know how to win traditional SERPs and secure SGE/Browse citations.
• Blend code & copy—editing prompts, schema, Markdown, and Next.js feels second nature.
• Think revenue first—booked appointments and CAC payback are your true north.
• Crave the scoreboard—public weekly metrics fuel your drive.

Ideal Profile
• 4 + yrs driving SEO that moved revenue for a B2C or health‑tech brand.
• Hands‑on with AI‑content pipelines (prompt design, RAG/agent loops, fact‑checking).
• Deep technical SEO chops (CWV, structured data, crawl budget).
• Fluent in analytics/experimentation tools (GA4, PostHog, Amplitude, BigQuery, Looker).
• Bonus: medical content, HIPAA/PHI familiarity, telehealth, or insurance experience.

Engagement
• Contract: ~20 hrs/wk for 6 months option to extend/convert to full-time.
• Pay: Competitive hourly retainer + (potential uncapped bonus—$X for every additional 100 organic‑sourced booked visits per month).
• Budget: Up to XK/mo flexible content + tooling pool.
• Reporting: Direct to founders

Why Legion?

You’ll define how psychiatric care is discovered in classic SERPs and the era of AI search. If you’re a ruthless operator who lives for measurable wins, owns the stack end‑to‑end, and wants real impact—let’s talk.