Social Media Manager

Job Summary

A company is looking for a Social Media Manager to shape and execute its social media presence through data-driven strategies.

Key Responsibilities

• Manage and optimize performance-driven social media campaigns to achieve measurable business outcomes
• Utilize data analytics to develop tailored content strategies that engage and expand target audiences
• Design platform-specific content and oversee paid social media campaigns to drive conversions and optimize ad spend

Required Qualifications

• 4+ years of experience in social media strategy, digital marketing, or content marketing
• Proven experience demonstrating the financial impact of social media campaigns through data and analytics
• Hands-on experience with AdRoll, Meta Ads Manager, Google Ads, and LinkedIn Ads
• Proficiency in Google Analytics, GA4, and other performance tracking tools
• Strong project management skills and experience with influencer marketing preferred