Paid Media Buyer

Job Summary

A company is looking for a Paid Media Buyer with expertise in direct-response growth marketing.

Key Responsibilities

• Lead the creation, management, and optimization of paid media campaigns across Meta (Facebook/Instagram) and Google Ads
• Monitor campaign performance daily, identifying anomalies and trends for optimization and scaling decisions
• Utilize historical data to forecast campaign performance and manage pacing for effective budget allocation

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• At least 3-5 years of experience in digital marketing and paid media
• Proven ability to manage large budgets and optimize campaigns on Meta and Google Ads
• Exceptional analytical skills with experience in performance metrics and ROI analysis
• Leadership experience is a plus