Principal Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager to drive go-to-market strategy and messaging for their financial wellness platform.

Key Responsibilities:

• Define target customer segments and develop detailed buyer personas
• Conduct ongoing market analysis to identify trends and competitor advantages
• Develop differentiated messaging and value propositions to support product launches

Qualifications:

• 8+ years in a product marketing role with a track record of successful go-to-market execution
• Experience in B2B marketing, ideally B2B2C
• Familiarity with AI-powered marketing tools for competitive analysis and content creation
• Experience developing and executing go-to-market strategies
• Experience with Webflow or other CMS and marketing automation is a plus