Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to create product positioning and develop marketing programs for a specific product line.

Key Responsibilities

• Develop sales strategies and deliverables in collaboration with customers, sales, and product teams
• Analyze product strengths and weaknesses to create effective positioning and messaging
• Conduct competitive research and develop product-related content for various marketing channels

Required Qualifications

• 3+ years of B2B Software Product Marketing experience
• Experience in B2B Customer Experience or related software markets is preferred
• Proven ability to develop product positioning and demand generation programs
• Project management skills to handle multiple stakeholder priorities
• Experience in researching market landscapes and competitive intelligence