Job Summary
A company is looking for a Customer Growth Marketing Manager to lead integrated marketing programs aimed at engaging and expanding their existing customer base.
Key Responsibilities
- Design and execute account-based marketing (ABM) programs tailored to strategic customer segments
- Drive multi-channel customer campaigns to increase product adoption and share of wallet
- Track, measure, and optimize campaign performance using data insights
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5+ years of B2B marketing experience, focusing on account-based marketing or demand generation
- Proven success in running ABM campaigns that generate pipeline and drive account expansion
- Experience with martech and ABM tools such as HubSpot and Salesforce
- Strong data orientation to analyze and optimize campaign performance
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