Demand Generation Marketing Lead

Job Summary

A company is looking for a Demand Generation Lead to develop and execute marketing strategies for lead generation.

Key Responsibilities

• Develop and execute multi-channel demand generation strategies to drive qualified leads and revenue growth
• Own, maintain, and improve the website to maximize conversions
• Launch targeted campaigns that generate qualified pipeline from customer segments

Qualifications

• 3-7 years of experience executing successful demand generation campaigns in B2B SaaS
• Proficient with tools including HubSpot, WordPress, Google Ads, Google Analytics, and Meta Business Suite
• Expertise in data and analytics, with a strong focus on measuring and proving ROI
• Hands-on experience across multiple digital marketing disciplines and channels
• Bachelor's Degree in Business, Engineering, Journalism, or another relevant field