Job Summary
A company is looking for a Marketing Strategy & Analytics Lead.
Key Responsibilities
- Analyze campaign effectiveness, marketing spend ROI, sales performance, and market trends to identify growth opportunities
- Develop and maintain dashboards and reports that track key performance indicators (KPIs) for marketing leadership
- Collaborate with cross-functional teams to ensure cohesive strategy execution and alignment across departments
Required Qualifications
- Bachelor's degree in Business, Economics, Data Analytics, or a related field
- 2-4 years of experience in B2B marketing/sales/customer analytics or business analytics
- Strong skills in data analysis tools such as SQL and BI Tools
- Familiarity with CRM platforms like Salesforce and data visualization tools
- Proven track record of supporting marketing teams through data-driven strategies
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