Paid Social Analyst

Job Summary

A company is looking for a Paid Social Analyst to manage and execute paid social strategies aimed at increasing awareness and driving revenue growth.

Key Responsibilities

• Lead paid social strategy, managing various channels and testing new platforms and creative approaches
• Collaborate with brand and content teams to develop engaging assets for paid social channels
• Track and report campaign performance, translating data into actionable insights for optimization

Required Qualifications

• 3-5 years of experience in paid social, managing budgets over $1 million per quarter
• Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms
• Experience with BI tools such as Tableau, Power BI, or Sigma
• Familiarity with Salesforce reporting and ABM platforms like 6Sense
• Ability to train AI using generative language models for efficiency