Senior Digital Marketing Manager

Job Summary

A company is looking for a Sr Digital Marketing Manager to lead the strategy and execution of paid marketing channels.

Key Responsibilities

• Create and manage a comprehensive digital advertising strategy across various paid channels
• Collaborate with cross-functional teams and an external agency to execute and optimize paid digital campaigns
• Oversee the digital advertising budget and provide performance analysis with actionable insights

Required Qualifications

• 7+ years of experience in developing and executing paid media strategies in global markets
• Background in B2B tech marketing and familiarity with the enterprise software buying cycle
• Deep understanding of paid media metrics and measurement methodologies
• Proficient in AdTech and MarTech tools such as Google Ads and Google Analytics
• Growth mindset with a willingness to learn and implement new methods for audience engagement