Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager of Lifecycle Marketing.

Key Responsibilities

• Design and execute lifecycle marketing programs for customer engagement from acquisition to retention
• Utilize customer data for personalized messaging across various channels
• Collaborate with cross-functional teams to align lifecycle strategies with business goals

Required Qualifications

• 6-10 years of experience in CRM, lifecycle marketing, or related fields
• Strong expertise in customer segmentation and campaign optimization
• Hands-on experience with marketing automation tools and analytics platforms
• Familiarity with privacy regulations and deliverability best practices
• Experience in DTC, subscription-based, or high-growth consumer businesses preferred