Senior Lifecycle Marketing Strategist

Job Summary

A company is looking for a Senior Lifecycle Marketing Strategist.

Key Responsibilities:

• Own strategy, execution, and optimization of customer retention through email and SMS
• Maintain and optimize the customer lifecycle roadmap and documentation
• Partner with paid media teams and creative division to enhance the customer journey

Required Qualifications:

• 5+ years of experience in customer lifecycle marketing for D2C eCommerce brands
• Successful track record of developing and executing marketing strategies
• Knowledge of retention marketing trends and Email/CRM technologies
• Experience with testing methodology and driving results through analytics
• Demonstrated ability to project manage cross-functional initiatives