Suburban Market Expansion Specialist

About Taskrabbit:Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love.Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

• Taskrabbit is a remote-first company with employees distributed across the US and EU
• 5-time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits
• DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
• DataBird journal’s “Best Places” Best Companies for Women, #4 2019 and #1 2020

Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!.This role will be fully remote through August 2025 with the expectation that employees will begin working 2 days per week in our dedicated office space in San Francisco starting in September of 2025.About the Role:
We are seeking a Lead of Suburban Growth to take charge of solving one of Taskrabbit’s largest puzzles: how to unlock meaningful, scalable growth in suburban pockets where we already operate but see
massive opportunity. These areas, often overlooked next to their metro core’s, hold untapped potential for high-margin growth and long-term client value due to their Client profile.This role is ideal for someone who thrives on solving difficult growth problems, can blend data with local insight and isn’t afraid to roll up their sleeves to build hyperlocal, custom growth strategies. You’ll define the Suburban Playbook, combining research, channel testing, and go-to-market experimentation to help us crack the code on supply and demand in these market suburbs.This position reports to the Director of US Commercial Operations and sits within the Commercial organization.What You’ll Work On:

• Identify high-potential suburban pockets within Cornerstone and Momentum metros and deploy myriad strategies to increase revenue in these areas.
• Build suburb-specific GTM strategies that account for unique behaviors, needs and intent across submetro cohort types (Outer Core, Suburb, Edges).
• Conduct user and market research to understand suburban barriers and unlock targeted messaging, category focus and engagement tactics.
• Pilot grassroots awareness channels like Facebook groups, local PR, NextDoor, universities and neighborhood communities.
• Collaborate with Marketing to merchandise suburb-appropriate categories and adapt SEM strategies to improve CPJs in zips with strong LTV.
• Work with Analytics and TSMs to close the invoice ratio gaps to within +/- 1ppt of metro cores.
• Reassess and redefine suburban groupings, recognizing that one size does not fit all (Fairfield ≠ New Haven and Hamptons ≠ Manhattan).

Your Areas Of Expertise:

• 6+ years in growth, strategy, or operations roles in a consumer platform or marketplace business.
• Experience diagnosing and solving underperformance problems in existing markets with an emphasis on supply and demand imbalances.
• Strong intuition for local nuance, with the ability to differentiate between a suburb and its city core, and act on those insights.
• Proven ability to build cross-functional strategies that blend data, research and experimentation.
• Skilled at balancing analytical rigor with a scrappy execution mindset across new and traditional channels.
• A bias for action and a drive to make underperforming markets suburbs and edges “work.”
• Experience using Sigma, Looker, or similar BI tools.

Compensation & Benefits:

At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. total compensation consists of base pay + bonus + benefits + perks. The base pay range for this position is $80,000 – $111,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.You’ll love working here because:

• Taskrabbit is a Remote-First Company. We value flexibility and choice but also stay committed to regular in-person connection.
• The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams — people you can be proud to work with!
• The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
• The Perks. Taskrabbit offers our employees with employer-paid health insurance and a 401k match with immediate vesting for our US based employees. We offer all of our global employees generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.

Taskrabbit’s commitment to Diversity and Inclusion:An Active Commitment to Equity within our Company and Platform.We are an inclusive community where all who share our mission and values belong. Our anti-racist culture actively strengthens the knowledge, understanding, and awareness of underrepresented experiences and our ongoing allyship commitment. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, sex, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.