Vice President of Sales

Job Summary

A company is looking for a VP of Sales to drive strategic sales initiatives and manage key accounts.

Key Responsibilities

• Develop and execute a multi-year sales strategy across various channels
• Oversee relationships with key distributors and manage trade spend and promotional activities
• Collaborate with cross-functional teams to align on go-to-market strategies and performance metrics

Required Qualifications

• 10+ years of progressive sales experience in CPG, preferably with premium food brands
• Experience managing national retailers and distributor partners
• Strong analytical skills with familiarity in IRI, SPINS, and trade spend tools
• Proven track record of achieving sales targets while optimizing operational efficiency
• Passion for the brand's mission and premium positioning