Job Summary
A company is looking for a Senior Demand Generation Manager to lead B2B demand generation strategies.
Key Responsibilities
- Own and execute B2B demand generation strategy to build a predictable sales pipeline
- Manage multi-channel marketing campaigns to drive top-of-funnel growth
- Develop and oversee content programs to establish industry thought leadership
Required Qualifications
- 8+ years of B2B marketing experience with a focus on demand generation
- Proven success in partnering with enterprise sales teams to drive pipeline
- Expertise in CRM and marketing automation tools, preferably HubSpot and Salesforce
- Experience managing paid digital channels for customer acquisition
- Analytical mindset with the ability to interpret performance data for strategic insights
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