Senior Digital Marketing Associate

Job Summary

A company is looking for a Sr. Digital Marketing Associate.

Key Responsibilities

• Deliver personalized experiences on web and app storefronts through innovative campaigns
• Refine customer segmentation and analyze performance using tools like Adobe and Tableau
• Collaborate with cross-functional teams to enhance personalization and execute projects efficiently

Required Qualifications

• 3+ years of digital marketing experience, preferably in ecommerce or direct-to-consumer business
• Experience executing and managing A/B or multivariate tests
• Proficient in Excel; familiarity with Adobe, Tableau, or Power BI is a plus
• Experience with customer segmentation and developing marketing campaigns that meet business KPIs
• Experience working in a Customer Data Platform is a plus