Senior Lifecycle Growth Manager

Job Summary

A company is looking for a Senior Lifecycle Growth Manager to drive demand generation and sales pipeline growth.

Key Responsibilities

• Own the strategy and execution of demand generation campaigns to drive qualified leads and accelerate sales cycles
• Analyze lead scoring frameworks and optimize campaigns based on data insights to improve funnel performance
• Collaborate with sales and marketing teams to ensure effective lead engagement and seamless handoffs

Required Qualifications

• 8+ years in demand generation or lifecycle marketing, with at least 5 years in a B2B environment
• Proven experience in building and optimizing lead scoring models
• Strong expertise with marketing automation tools and CRM systems
• Track record of improving lead velocity and reducing time-to-first-touch
• Familiarity with AI tools for generating marketing content