Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Manager, Lifecycle Marketing.

Key Responsibilities

• Develop and optimize lifecycle marketing strategies for customer onboarding, engagement, retention, and reactivation across various channels
• Oversee end-to-end email marketing execution, including strategy, copywriting, and performance reporting
• Analyze campaign performance and customer data to provide insights and recommendations for improving customer engagement and retention

Required Qualifications

• 4 years of experience in marketing with a focus on lifecycle marketing
• Experience with marketing automation platforms, CRM systems, and analytics software
• Demonstrated success in loyalty strategies and sales growth
• Familiarity with the health tech industry and emerging trends in lifecycle marketing
• Strong product skills and a data-driven mindset