Senior Manager - Customer Engagement Marketing

Job Summary

A company is looking for a Senior Manager - Customer Engagement Marketing.

Key Responsibilities

• Develop and implement programs to educate customers on product innovations and maximize their investments
• Collaborate with Sales, CX, and Product Marketing to identify focus areas and target audiences
• Analyze campaign performance and optimize engagement strategies for better results

Required Qualifications

• 8+ years of marketing experience, focusing on customer adoption/retention and demand generation in a B2B environment
• Understanding of marketing systems like Marketo, Salesforce, and Tableau
• Bachelor's degree or equivalent experience required