Senior Marketing Operations Analyst

Job Summary

A company is looking for a Senior Marketing Operations Analyst.

Key Responsibilities

• Develop marketing goals and KPIs in alignment with overall strategy and manage initiatives to achieve these goals
• Monitor, measure, and analyze marketing initiatives against segment KPIs, providing data-driven insights for performance improvement
• Oversee marketing technology stack maintenance and create regular reports on marketing and sales initiatives

Required Qualifications

• Experience with Salesforce and Hubspot required
• Bachelor's degree preferred
• 4 - 6 years of relevant experience required
• Robust understanding of Marketing Automation and CRM tools required
• Demonstrated experience implementing and measuring results across marketing channels