Job Summary
A company is looking for a Senior Marketing Operations Specialist to manage marketing technology, processes, and data for effective marketing.
Key Responsibilities
- Partner with Marketing, Sales & RevOps to optimize go-to-market processes and lead routing
- Monitor inbound lead volumes and ensure all systems are functioning as designed
- Track key metrics and develop reports/dashboards for performance analysis
Required Qualifications
- 5+ years of marketing operations experience, with at least 3 years managing marketing automation systems
- Experience overseeing a marketing tech stack and managing data between tools
- Ability to build actionable insights from multiple data sources
- Proactive in setting up systems to catch issues and improve functionality
- Curiosity about perspectives and processes to enhance efficiency
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