Senior SEM Specialist

Job Summary

A company is looking for a Senior SEM Specialist to join their Marketing team.

Key Responsibilities

• Plan, execute, and optimize SEM campaigns across various search networks
• Develop keyword strategies, ad copy, and bidding approaches tailored for subscription funnels
• Analyze performance metrics to inform decision-making and run structured A/B tests

Required Qualifications

• 5+ years of hands-on SEM experience, particularly with Google Ads
• Proven experience managing large budgets (1M+/year)
• Strong analytical skills and advanced proficiency in Excel
• Experience with subscription business models preferred
• Proven expertise in Google Analytics and other analytics tools