Vice President of Marketing

Job Summary

A company is looking for a Vice President of Marketing for its ETF Strategy team.

Key Responsibilities

• Serve as a senior marketing advisor to clients, guiding them through ETF lifecycle stages
• Shape tailored go-to-market strategies and advise on positioning, messaging, and audience engagement
• Create and evolve ETF marketing playbooks that reflect best practices across key life stages

Required Qualifications

• 15+ years of marketing experience, with at least 10 years in asset management, ETFs, or financial services
• Deep understanding of the ETF ecosystem and successful fund launch drivers
• Experience advising financial clients on marketing strategy and campaign architecture
• Strong organizational and planning skills with a strategic mindset
• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications preferred