Associate Director of Lifecycle Marketing

Job Summary

A company is looking for an Associate Director of Lifecycle Marketing.

Key Responsibilities

• Own and manage a rolling 2-4 week email/SMS campaign calendar, ensuring high-volume output and zero critical errors
• Lead automated flows across Email and SMS, prioritizing improvements based on revenue share and customer journeys
• Own messaging strategy and collaborate on product launch support, driving customer adoption and retention

Required Qualifications

• 5+ years of Lifecycle/Retention experience with ownership of campaigns and flows
• Hands-on experience with Klaviyo (or similar ESP) and Attentive (or similar SMS platform)
• Strong ability to manage high-volume execution (100+ messages/month, 20+ flows/month)
• Deep knowledge of segmentation, personalization, and journey mapping
• Proven success in scaling revenue from lifecycle channels through testing and optimization