Demand Generation Manager

Job Summary

A company is looking for a Manager of Demand Generation to drive pipeline and revenue growth across enterprise and mid-market segments.

Key Responsibilities

• Develop and execute full-funnel demand generation programs to drive awareness and acquisition
• Lead integrated campaigns using various channels, including paid media, SEO, and social media
• Define and track KPIs to measure and optimize campaign performance

Required Qualifications

• 8+ years of experience in B2B demand generation, growth, or ABM marketing
• Proven ability to run integrated, ROI-positive campaigns across digital and offline channels
• Hands-on experience with ABM tools, marketing automation, and CRM systems
• Strong understanding of website tools, CRO, and SEO
• Analytical mindset with expertise in campaign reporting and performance metrics