Director of Growth Marketing

Job Summary

A company is looking for a Director of Growth Marketing to drive customer acquisition through multi-channel growth initiatives.

Key Responsibilities

• Develop and execute growth plans for SMB and Enterprise segments to optimize customer acquisition
• Plan and execute ABM campaigns leveraging intent data to enhance engagement and pipeline velocity
• Utilize data analytics and A/B testing to identify new growth opportunities and optimize campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
• 10-15 years of relevant experience in growth marketing or a similar role, preferably in B2B SaaS or technology
• Demonstrated expertise in multi-channel growth initiatives focused on customer acquisition
• Fluency in tools like Google Analytics, Tableau, Salesforce, and Pardot
• Proven ability to manage and optimize marketing budgets for maximum ROI