Job Summary
A company is looking for a Director of Lifecycle Marketing Operations.
Key Responsibilities
- Lead and develop a team of lifecycle marketers while fostering a data-driven culture
- Architect and execute growth strategies for customer acquisition, engagement, and retention using advanced analytics and AI
- Collaborate cross-functionally to align growth initiatives and enhance the customer experience
Required Qualifications
- 8+ years of experience in growth, lifecycle, or CRM marketing, with at least 3 years in a leadership role
- Experience orchestrating multi-channel campaigns across various platforms
- Strong analytical skills with expertise in funnel optimization and lifecycle performance metrics
- Proficiency in marketing automation, CRM, and analytics platforms
- Experience in a product-led growth environment
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