Director of Memberships

Job Summary

A company is looking for a Director of Memberships to lead and drive membership program strategies.

Key Responsibilities

• Own the strategy for member acquisition, conversion, and retention across membership programs
• Oversee paid media, email, and lifecycle marketing strategies to enhance member engagement
• Lead a team of marketers while collaborating cross-functionally to align on membership performance and goals

Required Qualifications

• Proven experience in membership marketing or similar roles
• Strong understanding of customer journey and lifecycle marketing
• Experience in data-driven decision making and performance optimization
• Ability to lead and mentor a team effectively
• Familiarity with digital marketing tools and platforms